LA Fashion Week creates an immersive experience for the world of fashion by showcasing new collections made by different designers and artists. With the new visual identity system that I have developed, I wanted to create a stronger graphic language and story to give the event a dominant presence within the fashion industry and bring a memorable experience.
The spatial elements heighten the experience through the visual identity that is applied within the various structures available at the venue. The graphic form becomes a strong statement that notifies the presence of LA Fashion Week.
The posters become a tool to expose LA Fashion Week to the public. It aims to provide information as well as to highlight the event through the new graphic language and different imagery which reflects the event. I wanted to have strong presence of the graphic form to highlight the images.
By being able to utilize the visual identity system in different surfaces shows the flexibility of the graphic language and how its being translated in print media shows how the graphic system is not just a static symbol but can be broken apart to create a diverse visual system.
LA Fashion Week would not exist without the designers that are behind each garment. Being inspired by Noa Raviv, an innovative fashion designer from Israel, I created a sub-brand that could be part of LA fashion week.
The poster series takes the characteristic of the visual language created for LA Fashion Week but also takes inspiration from the grid patterns that are used in the designs of Noa Raviv.
The posters become a tool to expose LA Fashion Week to the public. It aims to provide information as well as to highlight the event through the new graphic language and different imagery which reflects the event. I wanted to have strong presence of the graphic form to highlight the images.
Hearst House is a hypothetical hotel inspired by the luxury clothing brand Gabriela Hearst. It consists of numerous villas located in Long Island, New York. It strives to exemplify Gabriela Hearst through the visual identity system stimulated by the colors and textures from her clothes, history and origins of her home in Uruguay, and the values/ethics which drive the brand.
Gabriela Hearst is s a women's luxury ready-to-wear and accessories designer. She is committed to making a strong and modern collection without compromising her ethics and key values.
The visual identity system is applied into different surfaces just like how clothes are designed on different materials and textures. The graphic applications applied to the different elements within Hearst House speaks upon its connection to how surfaces are utilized to tell different stories and unify the narrative.
In-house ammenities provided for guests provide an opportunity for the extension of her brand to be on actual products. The visual identity system becomes more flexible and bold when its being applied to different products. The flexibility of the form gives each product its own unique characterisit and identification.
Instagram was a crucial element for this project because it is a way for the hotel to entice the global audience. The contents become a shareable element where more people are able to encounter the stories of the hotel in a more convenient and holistic way.
Hearst House being a place that brings different clients together, they would need easy access when it comes to making reservations for their stay. Within this application design, it aims to create a space that can help clients navigate through the different villas that are available within Hearst House as well as the varying activities that can also be accessed.
Home is an installation brought to you by The Door Project. As a notion, home is not defined solely by its location and the walls that create its infrastructure, but is rather quite different for everyone. When raising the question of where is your home, the answer offers no absolute answer. In other words, one answer cannot fulfill the question. Doors and knobs lead us to and away from home, signifying the varying points of view embedded within a given moment or individual. As an installation, Home seeks to open up the emotions embedded within ordinary life so as to bring out the extraordinary, accentuating these liminal spaces as access points to different perspectives, stories and worlds.
Each knob holds its own characteristic and personality representing the different perspective of home present within everyone. Every knob is able to open the door which connects to the idea that every idea of home is valid and accepted.
The poster series aim to translate the story of the doors and highlights the imporatant elements within the installation. It becomes an informative tool for people to be aware of the presence of the installation.
Instagram gives an opportunity for people who are unable to see the installation in-person to see the project digitally. It is utilized as a marketing and promotional tool to spread information about the installation itself as well as different elements that are also connected to the project. (Web, collaterals, experience)
The DigitalDoor is a virtual door that lives in the web for people who might not be able to see the physical door installation. The audience would be able to enter into this space and choose their own knob. They would then upload their desired 'home' into the knob to share their own stories.
The photobook series speaks upon the stories behind the knobs. Being able to apply my own images it represents the ordinary everyday life and gives perspective on the different stories that are present in one’s life. The series will incorporate numerous stories which are spoken through imagery and thoughts.
Knob stickers become an entry-point for the audience to create a more engaging experience with the installation. Each knob can be detected through one’s mobile device which will take them to a web system where they would be able to input their own narrative and imagery. People would be able to place these stickers anywhere near the installation and also encounter different stories by accessing it through their mobile devices.
An additional takeaway for the audience would also include customizable totebags that would be available for purchase at the nearby popup store. People can choose the knobs they wish to have printed on their bag and remember their own unique experiences.
Gerhard Richter: Painting after all is an exhibition catalog focusing on the work of Gerhard Richter.
It aims to inform guests to different art pieces available to view and where, as well as a short narrative which tells the story of Richter’s inspirations and motivations for his artwork.
Front cover
Exhibition overview
The opening narrative speaks upon Gerhard Richter’s inspirations and motivations and ties into the paintings that he had created.
Poster inserts inside the catalog are available for guests to take home. The poster becomes a form that reminds people of their experience with the exhibition.
Sugar Pie is a rebrand of Eskimo Pie which is an American brand for chocolate-covered vanilla ice cream bars. However, many found the name derogatory and the brand was seeking to rebrand itself. The new brand identity Sugar Pie, takes the flavors of the ice cream brand but also utilizes the different history and ideas which started the brand to create a new packaging system that becomes more friendly and approachable. Sugar Pie has one hero item: the vanilla bar, and four sub-items: quart ice creams, waffle cones, sprinkles, and an ice cream scooper.
The ice cream bar that started it all changes its form to reflect upon the new visual identity system. There is also a more sustainable approach to the packaging. The exterior packaging is made solely from molded pulp which is a collection of recycled paper, cardboard, and natural fibers and the wrapper of the ice cream bar transitions from the familiar silver foil to recyclable paper that also aligns back to the idea of sustainability.
The quart ice cream takes the delicious flavors and turns it into a larger quantity. The exterior packaging takes the form of the vanilla bars. It also provides a variety of products that gives customers the opportunity to experience the brand through their particular taste or desires.
Additional sub-items create a holistic brand system when the graphic elements get applied into different surfaces and items.
Within the poster series, I focused on utilizing imagery that could support the visual identity system. Its purpose was to inform customers of the ice cream brand and also
