LA Fashion Week creates an immersive experience for the world of fashion by showcasing new collections made by different designers and artists. With the new visual identity system that I have developed, I wanted to create a stronger graphic language and story to give the event a dominant presence within the fashion industry and bring a memorable experience.
The spatial elements heighten the experience through the visual identity that is applied within the various structures available at the venue. The graphic form becomes a strong statement that notifies the presence of LA Fashion Week.
The posters become a tool to expose LA Fashion Week to the public. It aims to provide information as well as to highlight the event through the new graphic language and different imagery which reflects the event. I wanted to have strong presence of the graphic form to highlight the images.
By being able to utilize the visual identity system in different surfaces shows the flexibility of the graphic language and how its being translated in print media shows how the graphic system is not just a static symbol but can be broken apart to create a diverse visual system.
LA Fashion Week would not exist without the designers that are behind each garment. Being inspired by Noa Raviv, an innovative fashion designer from Israel, I created a sub-brand that could be part of LA fashion week.
The poster series takes the characteristic of the visual language created for LA Fashion Week but also takes inspiration from the grid patterns that are used in the designs of Noa Raviv.
The posters become a tool to expose LA Fashion Week to the public. It aims to provide information as well as to highlight the event through the new graphic language and different imagery which reflects the event. I wanted to have strong presence of the graphic form to highlight the images.
