Hearst House is a hypothetical hotel inspired by the luxury clothing brand Gabriela Hearst. It consists of numerous villas located in Long Island, New York. It strives to exemplify Gabriela Hearst through the visual identity system stimulated by the colors and textures from her clothes, history and origins of her home in Uruguay, and the values/ethics which drive the brand.
Gabriela Hearst is s a women's luxury ready-to-wear and accessories designer. She is committed to making a strong and modern collection without compromising her ethics and key values.
The visual identity system is applied into different surfaces just like how clothes are designed on different materials and textures. The graphic applications applied to the different elements within Hearst House speaks upon its connection to how surfaces are utilized to tell different stories and unify the narrative.
In-house ammenities provided for guests provide an opportunity for the extension of her brand to be on actual products. The visual identity system becomes more flexible and bold when its being applied to different products. The flexibility of the form gives each product its own unique characterisit and identification.
Instagram was a crucial element for this project because it is a way for the hotel to entice the global audience. The contents become a shareable element where more people are able to encounter the stories of the hotel in a more convenient and holistic way.
Hearst House being a place that brings different clients together, they would need easy access when it comes to making reservations for their stay. Within this application design, it aims to create a space that can help clients navigate through the different villas that are available within Hearst House as well as the varying activities that can also be accessed.
