One of the most honorable games known in history takes place in Los Angeles once again. With the Olympics coming back in 2028, the new visual identity of LA28 combines the respected characteristics of the games and the city of Los Angeles.
The LA2028 Olympic games is a place that welcomes competition and the union of people. Creating a better world through sports, the sun will light the flame of the Olympic games and reimagine a new game for a new era.
Banners within the city celebrate the olympic games. It combines the graphic language with imagery that speaks upon the energy and enthusiam for the games.
The mobile application becomes a helpful tool that guides the audience during the games. People will be able to access information more easily through the app.
The environmental wayfinding signage is a helpful guide that can be found everywhere around the stadium and game locations. It will provide directional guidance for the audience to easily navigate through the venue.
The commemorative pin is a symbol of honor provided for the athletes and coaches participating in the games. The LA28 commemorative pins that the structure of the logo and are made with silver and gold material. They are designed to be worn on collars or blazer lapels.
To further develop the visual identity of the games, more demonstrations are achieved. The graphic applications connect to the overall brand narrative through its consistent usage of colors and logo applications.
Olympic merchandise can be purchased by fans/audience at the souvenir shop located in the stadium. Being able to apply the visual identity system into different products and surfaces provided another opportunity for the visual language to become more cohesive and elaborate.